An easy guide to the world of digital marketing in the present.

 

The year 2019 is approaching and digital marketing has become some revelation for brands and businesses to evolve. The landscape encompasses content marketing, social media marketing, SEO and lots more. The present businesses needs digital marketing to succeed in such a competitive world because of the the highly technological era. Let’s look at some of the important features of digital marketing in today’s world. This could be the guide for your business to make an impact through social media,

 

Chatbots

Chatbots is becoming a significant part of digital marketing and the AI based technology helps you to chat to the customers at any time of the day. It is said that Chatbots can save businesses a lot of money. This is getting success because the customers are able to get answers for their queries swiftly. The customer service is amazing here and proves to be quite an advantage to digital marketing. Uber is one of the companies that use chatbots.

 

Personalization

Personalizing your marketing is very important for your business to stand out among the rest. It is believed that personalization advances customer relationships and helps the growth of your brand. Personalization means personalized content, products, emails, and more which makes custom content easier.

 

Video Marketing

Video marketing is said to give higher engagement which eventually leads to the growth of your business. Video marketing can be done through Facebook, Instagram etc. With live video getting popularity, businesses using them get more leads. HIgh quality smart cameras, phones,  video messages are getting common.

 

Artificial Intelligence

AI will definitely be taking over the world and making life simple for humanity. The process is also getting applied in digital marketing which eventually makes the workload less for businesses. AI can analyze consumer behavior and search patterns, utilizing data from social media platforms and blog posts to help businesses understand how users and customers find their products and services.

 

Social Media Apps and Stories

Social media apps is not just for sending emojis to your friends, it is the impetus for digital marketing and businesses. That’s how important whatsapp, Facebook and Instagram are for businesses. Next comes the stories, which is getting immensely viral now and it is very important for marketers to use this format in their digital marketing strategy. Snapchat was the first to bring out this concept and now facebook, Instagram also have such an option.

 

Smart Speakers and Voice Search

The use of voice search in today’s world has made it significant for businesses to think that this is very important in their digital marketing strategies. One such example is Alexa which is used in many places, making it easy for people. Voice search provides all the needed and relevant information through audio which eventually has lead to brands using voice search in their digital marketing strategies.

 

Conclusion

The year 2019 will be about amazing customer experience with personalization, automation and AI-powered technology and to stay ahead of the curve and increase conversions in the coming year, you’ll need to get better at producing custom, conversational content to engage your customers. This is the current world digital marketing and is proving to evolve day by day. Zoho, one of the best CRM companies in India partners with Thank Bunny to aid  businesses have a modern digital marketing technique.

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